American Express looks cheap even after the recent 30% rise in its stock. I plan to add to my position here soon. Notice how the EV/EBITDA ratio is almost as cheap as during the finacial crisis of 2008. Also noticed how price bottomed before the ratio did. My biggest issue with the stock is the low starting yield of 1.6%, but I am not going to let that stop me from buying one of the Worlds top brands.